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Michaela MunitzkGrowth-ready Marketing
I want to book an intro callDeutsch

Companies usually bring me in when…

Scaling

Scaling Revenue

Revenue is growing, but Marketing hasn't evolved with it.

I want to explore
Upmarket

Moving Upmarket

Larger customers require a different GTM motion and new marketing capabilities.

I want to explore
Go-to-market

Building a GTM Organization

Marketing, Sales and Product need one operating model and clear alignment.

I want to explore
Maturity

Professionalizing Marketing

Leadership wants predictable pipeline, measurable impact and operational excellence.

I want to explore

Marketing Readiness Diagnostic

Is your Marketing ready for the next stage of growth?

Take the Marketing Readiness Diagnostic and get a personalized view of your strengths, gaps and biggest opportunities.

I want to take the diagnosticTakes approximately 3 minutes.
Question 3 of 12~3 min

Marketing and Sales work from one shared definition of a qualified account.

We don't have this yet
We're making progress
We've mastered this

Collaboration

Ways we can work together.

Some challenges need strategy. Others need someone who gets things done.

I want to find the right fit
Michaela Munitzk
  • 01

    Fractional Marketing Leader

    I become part of your leadership team and lead Marketing through the next stage of growth.

  • 02

    Strategic Consulting

    I help define the strategy, priorities and roadmap while enabling your internal team.

  • 03

    Hands-on Execution

    I work alongside your team to implement initiatives and deliver measurable results.

  • 04

    Workshops & Coaching

    I facilitate executive workshops and coach teams to build internal capabilities.

What I do

  • Strategy development
  • ICP and segment definition
  • GTM planning
  • Account prioritization
  • Market and customer insights
  • ABM strategy and roadmap
  • Account-based engagement
  • Channel and messaging strategy
  • Buyer and persona mapping
  • Content strategy and planning
  • Demand generation
  • Campaign and program management
  • Sales and Marketing alignment
  • Lead quality and qualification
  • Funnel and performance tracking
  • Marketing operations
  • Marketing technology and tools
  • Dashboard and reporting
  • Performance measurement
  • Process optimization
  • Team leadership
  • Team development
  • Stakeholder management
  • Planning and prioritization
  • Workshops and facilitation

Let's explore what's possible for your business.

I'd love to learn more about your goals and explore how I can help.

I want to get in touch

From my LinkedIn

I share what I learn while building, testing and leading Marketing.

Practical ideas on GTM, ABM, Marketing and Sales alignment, measurement and what it really takes to make Marketing support growth.

I want to follow you on LinkedIn

I share my
founder story

Thoughts on
GTM & ABM

Practical ideas
that drive impact

LinkedIn post: One engagement doesn't tell the whole story
LinkedIn post: Would you call every webinar attendee?
LinkedIn post: Founder Update — Week 52, Summer Edition

Let’s stay connected on LinkedIn.

I regularly share frameworks, lessons learned and honest takes from my work with companies.

Visit my LinkedIn profile

Signature Solutions

Everything you need to build and scale Account-Based Marketing.

Strategy and implementation when you need direction.
AI powered visibility when you need to act on it.

Consulting

Account-Based Marketing Strategy

Whether you're starting your Account-Based Marketing initiative or looking to professionalize and scale it, this proven five-module journey aligns Marketing and Sales and drives measurable impact.

I want to explore ABM
  1. 1

    Lead Quality & Alignment

    Align on lead quality, definitions and a continuous feedback loop.

  2. 2

    ICP & Account Prioritization

    Define your ICPs, segments and prioritize the accounts with the highest potential.

  3. 3

    ABM Blueprint

    Design your ABM strategy, operating model, funnel, KPIs and business case.

  4. 4

    Pilot Program

    Launch a focused pilot, prove impact and create a scalable foundation.

  5. 5

    Measurement & Impact

    Measure results, learn and continuously optimize to maximize business impact.

InsightSync Platform

Account Engagement Tracking

  • Get a 360° account view by combining your existing MarTech stack into one platform.

  • Introduce an account scoring model that identifies which target accounts are warming up.

  • Measure Marketing impact before revenue reaches the pipeline instead of measuring only leads or closed revenue.

I want to explore InsightSync

Target Accounts

Target ListTier
Ask AI

Target Accounts

639

Accounts with no connections

25640.06%

Deals

325%

Revenue Influenced

1,6M€

Reached on LinkedIn

19.56%

Visited Website

14.23%

Subscribed to Newsletter

9.87%

Attended your Events

6.11%

ABM Stage

  • Awareness50.8%
  • Interest31.6%
  • Consideration12.6%
  • Decision5%

How well are you connected with your target accounts?

0
40%
1
20%
2
15%
3
10%
4
8%
5+
7%

Marketing Influenced

  • Influenced59.4%
  • Not Influenced40.6%
CompanyEngagement last weekReached on LinkedInVisited WebsiteSubscribed to NewsletterAttended EventsEmail Account EngagementMeaningful ConnectionsICP Status
Northline Dynamics
Interested5Tier 1
Pioneer Labs
Awareness1Tier 2
Vector Enterprises
Interested4Tier 1
Elevate Technologies
Awareness0Tier 3
Horizon Systems
Interested2Tier 2