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Michaela MunitzkGrowth-ready Marketing
I want to book an intro callDeutsch

Companies usually bring me in when…

Growth

Accelerate Growth

You want to grow faster, and Marketing has to produce a lot more pipeline.

I want to explore
Upmarket

Moving Upmarket

Larger customers require a different GTM motion and new marketing capabilities.

I want to explore
Foundation

Building a GTM Organization

The product works, but taking it to market still depends on the founder.

I want to explore
Scale

Scale Marketing

Marketing works, but leadership wants predictable, efficient, provable performance.

I want to explore

Marketing Readiness Diagnostic

Is your Marketing ready for the next stage of growth?

Take the Marketing Readiness Diagnostic and get a clear view of where your Marketing is strong and where the biggest gaps are.

I want to take the diagnosticTakes approximately 3 minutes.
Question 3 of 12~3 min

Marketing and Sales work from one shared definition of a qualified account.

We don't have this yet
We're making progress
We've mastered this

Collaboration

Ways we can work together.

Some challenges need strategy. Others need someone who gets things done.

I want to find the right fit
Michaela Munitzk
  • 01

    Fractional Marketing Leader

    I become part of your leadership team and lead Marketing through the next stage of growth.

  • 02

    Strategic Consulting

    I help define the strategy, priorities and roadmap while enabling your internal team.

  • 03

    Hands-on Execution

    I work alongside your team to implement initiatives and deliver measurable results.

  • 04

    Workshops & Coaching

    I facilitate executive workshops and coach teams to build internal capabilities.

What I do

  • Strategy development
  • ICP and segment definition
  • GTM planning
  • Account prioritization
  • Market and customer insights
  • ABM strategy and roadmap
  • Account-based engagement
  • Channel and messaging strategy
  • Buyer and persona mapping
  • Content strategy and planning
  • Demand generation
  • Campaign and program management
  • Sales and Marketing alignment
  • Lead quality and qualification
  • Funnel and performance tracking
  • Marketing operations
  • Marketing technology and tools
  • Dashboard and reporting
  • Performance measurement
  • Process optimization
  • Team leadership
  • Team development
  • Stakeholder management
  • Planning and prioritization
  • Workshops and facilitation

Let's explore what's possible for your business.

I'd love to learn more about your goals and explore how I can help.

I want to get in touch

From my LinkedIn

I share what I learn while building, testing and leading Marketing.

Practical ideas on GTM, ABM, Marketing and Sales alignment, measurement and what it really takes to make Marketing support growth.

I want to follow you on LinkedIn

I share my
founder story

Thoughts on
GTM & ABM

Practical ideas
that drive impact

LinkedIn post: One engagement doesn't tell the whole story
LinkedIn post: Would you call every webinar attendee?
LinkedIn post: Founder Update — Week 52, Summer Edition

Let’s stay connected on LinkedIn.

I regularly share frameworks, lessons learned and honest takes from my work with companies.

Visit my LinkedIn profile

Signature Solutions

Everything you need to build and scale Account-Based Marketing.

Develop the commercial foundations that help Marketing support Enterprise Sales.
See which target accounts show engagement before opportunities appear in your pipeline.

Consulting

Account-Based Marketing Strategy

Whether you're starting your Account-Based Marketing initiative or looking to professionalize and scale it, this proven five-module journey aligns Marketing and Sales and drives measurable impact.

I want to explore ABM
  1. 1

    Lead Quality & Alignment

    Align on lead quality, definitions and a continuous feedback loop.

  2. 2

    ICP & Account Prioritization

    Define your ICPs, segments and prioritize the accounts with the highest potential.

  3. 3

    ABM Blueprint

    Design your ABM strategy, operating model, funnel, KPIs and business case.

  4. 4

    Pilot Program

    Launch a focused pilot, prove impact and create a scalable foundation.

  5. 5

    Measurement & Impact

    Measure results, learn and continuously optimize to maximize business impact.

InsightSync Platform

Account Engagement Tracking

  • Get a 360° account view by combining your existing MarTech stack into one platform.

  • Introduce an account scoring model that identifies which target accounts are warming up.

  • Measure Marketing impact before revenue reaches the pipeline instead of measuring only leads or closed revenue.

Try the live demo

Target Accounts

Target ListTier
Ask AI

Target Accounts

639

Accounts with no connections

25640.06%

Deals

325%

Revenue Influenced

1,6M€

Reached on LinkedIn

19.56%

Visited Website

14.23%

Subscribed to Newsletter

9.87%

Attended your Events

6.11%

ABM Stage

  • Awareness50.8%
  • Interest31.6%
  • Consideration12.6%
  • Decision5%

How well are you connected with your target accounts?

0
40%
1
20%
2
15%
3
10%
4
8%
5+
7%

Marketing Influenced

  • Influenced59.4%
  • Not Influenced40.6%
CompanyEngagement last weekReached on LinkedInVisited WebsiteSubscribed to NewsletterAttended EventsEmail Account EngagementMeaningful ConnectionsICP Status
Northline Dynamics
Interested5Tier 1
Pioneer Labs
Awareness1Tier 2
Vector Enterprises
Interested4Tier 1
Elevate Technologies
Awareness0Tier 3
Horizon Systems
Interested2Tier 2