Our approach
How teams decide whether ABM is right for them
A thoughtful approach to ABM creates across teams and decisions.
What workingwith InsightSynclooks like
Get ready for ABM
Foundation Sprint
The Kickstart Sprint helps your organisation prepare for account-based marketing by answering the questions that usually block progress.
Teams align on which accounts to focus on, how ABM success will be measured, and what needs to be in place before scaling. Decisions are based on evidence and shared understanding, not assumptions.
- ABM definition (for your company)
- Target accounts and ICP
- Success criteria and KPIs
- Prerequisites for your first ABM pilot
- Clear next-step recommendation
- Account Scoring Model
Launch your first ABM program
30 Day ABM Bootcamp
The ABM Bootcamp provides a clear framework that enables teams to run ABM themselves and continue without external support.
Through a first pilot, teams learn how ABM works in practice for their organisation. Marketing, Sales, and other teams align on roles, handovers, and decision points, so everyone knows how they contribute within the ABM setup. Teams run a live pilot, know what to focus on in the coming months, and have a clear way to measure whether ABM is working.
- ABM briefing template
- Defined cross-functional roles
- A launch-ready ABM pilot campaign
- Monthly content roadmap
- Personalised printed ABM playbook
- Target account touchpoint analysis
Measure the success of ABM
InsightSync Platform
The InsightSync Platform supports teams as they run ABM by making early account activity and insights visible in one place.
It connects information from existing tools and shows how target accounts engage over time. This helps teams understand what is happening early, discuss progress using the same signals, and measure whether ABM is working beyond leads or last-touch reporting.
- A list of your target accounts with current ABM stage
- All activity per account from CRM, LinkedIn ads, and website visits
- A timeline showing how target accounts warm up over time