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Michaela Munitzk

Michaela Munitzk

Founder, InsightSync

Live SessionFriday, 16 October 2026 · 45 minutes

You have your target accounts. Now what?

5 practical ways to operationalize Account-Based Marketing with AI.

I want to save my spot

Free · Two sessions: 11:00 CEST in English or 15:00 CEST in German

Who it's for

  • Heads of Marketing
  • Marketing Directors & VPs
  • ABM Managers
  • Demand Gen & Growth

You already have a list of target accounts and want to get more out of it.

You know which accounts you want to win in the next 6 to 12 months. In this session I'll show what becomes possible when AI understands your ABM strategy and can work with the tools and data you already use.

What you'll see

Five ways AI can help you work your target accounts

I'll show each one live, with the setups I use in my own ABM work right now.

  1. Turn your ABM strategy into AI context

    Give AI your ICP, buying groups, messaging and priorities, so it works from your actual strategy instead of generic prompts.

  2. Spot the right moment to act

    Use external signals, like new job ads, to see which target accounts deserve attention now.

  3. Ask all your tools about an account at once

    Connect AI to HubSpot, Brevo or Lemlist. One question shows what Marketing and Sales already know about an account.

  4. Turn account context into the next action

    Combine strategy, signals and account history to decide what to do next: research, personalization, content or outreach.

  5. See where to focus your ABM efforts

    See where there's engagement, which accounts are moving and where your team's time is best spent.

I want to see this live

Fri 16 Oct · 11:00 or 15:00 CEST · 45 minutes

Your host

Michaela Munitzk

Founder, InsightSync

I've spent the last years building and running Account-Based Marketing in B2B. Before founding InsightSync, I led ABM and B2B growth initiatives in an enterprise environment, bringing Marketing, Sales, data and technology together around strategic accounts.

Today I work hands-on with B2B teams on ABM and experiment a lot with AI, automation and GTM data. Everything I show in this session is something I use in real ABM work.

I share what I'm testing in ABM, AI and GTM on LinkedIn.

I want to follow you on LinkedIn

Registration

Save your spot for 16 October

Pick the session that suits you. You'll confirm your email address in the next step.

Date
Friday, 16 October 2026
Sessions
11:00–11:45 CEST in English 15:00–15:45 CEST in German
Format
Live on Zoom, 45 minutes
Access
You'll get the link by email after confirming your address.

There's no recording

The session is live only. Can't make it on the 16th? Send me a message and we'll find another way.

Send me a message on LinkedIn