About
InsightSync is how I help teams approach Account-based Marketing
I work with B2B teams to explore account-based marketing in a practical, low-risk way.
My focus is on shared understanding, simple frameworks, and helping teams run ABM themselves.
I want to connect with you
Why I built InsightSync
While building a market intelligence team in a fintech company, I kept seeing the same problem.
People across the organisation needed answers about markets, competitors, and accounts, but the knowledge was scattered. The same questions were asked again and again, and insights were hard to reuse.
I looked for tools that could adapt to how we actually worked. Most didn’t. They either forced rigid workflows or missed the nuance of our business.
That gap led to building a platform that helped teams share insight, stay aligned, and access the right information when it mattered. What started as an internal solution quickly proved useful far beyond one company. That became InsightSync.
Built from real team needs
InsightSync was shaped inside a real organisation, not imagined in isolation. It reflects how teams actually ask questions, share context, and make decisions.
Designed to fit existing workflows
The platform was built to adapt to how teams work, not the other way around. InsightSync connects insights without forcing rigid processes or replacing existing tools.
Focused on shared understanding
The goal was never more data. It was helping teams see the same picture, reuse knowledge, and avoid starting from scratch every time.
Meant to scale beyond one company
What started as an internal solution proved valuable across teams and contexts. InsightSync exists because this challenge is not unique to one organisation.
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A clear way to explore account-based marketing
If ABM is on your agenda, let’s discuss the right starting point. Together, we clarify the foundation and define the next steps.