At InsightSync, we wanted to explore how AI could support newsletter automation. Before building anything into our product, we created a simple no-code prototype to test the idea. Could it help teams share relevant market updates faster and more consistently?
Why Newsletter Automation Matters for Every Organisation
In many companies, market updates are hard to access. Teams receive scattered alerts. Updates are often missed or delayed. As a result, decision-making suffers. With newsletter automation, your organisation can receive curated, AI-generated updates every morning—automatically. This helps everyone stay aligned and act on market signals quickly.
Why We Validated Newsletter Automation First
Rather than guessing, we wanted to validate interest and value. We asked ourselves: Would people read an automated newsletter? Could AI like ChatGPT summarise content clearly? Would it save time across teams? Testing it first gave us real answers without building a full feature.
Our No-Code Setup for Newsletter Automation
Tools We Used
- Google Alerts for news monitoring
- Gmail to receive alert emails
- Make.com to automate the flow
- ChatGPT (OpenAI API) for text summaries
- Google Sheets to store content
- Mailchimp to deliver newsletters
How the Automation Worked
Each alert was emailed to Gmail. Make.com detected the new message, extracted the article link, and passed it to ChatGPT. The AI returned a short summary, which we stored in a spreadsheet. Once reviewed, the newsletter was assembled and sent via Mailchimp. The entire process ran automatically once set up.
What Worked—and What Did Not
- Fast setup: We completed everything in one day
- Helpful summaries: ChatGPT provided short and clear outputs
- Reusable logic: The same process worked across teams
- Parsing issues: Some email formats caused automation breaks
- Irrelevant alerts: Google occasionally delivered duplicates
- Manual review: We still needed to approve what was sent
How Newsletter Automation Helped Our Teams
Our marketing team tracked competitor messaging more easily. Business development stayed informed about target accounts. Leadership received a simple, relevant update in their inbox—no research required. This saved time and helped everyone act faster.
From Prototype to Product Potential
This was only a test, but the value was clear. If we hear more demand from users, we may develop newsletter automation as a feature in InsightSync—integrated with CRM and industry data to make updates even smarter.
Try Newsletter Automation Yourself
- Set up Google Alerts for your focus topics
- Use Make.com to automate the Gmail inbox
- Send article links to ChatGPT via API
- Store summaries in Google Sheets
- Format and send using Mailchimp
This lets you explore newsletter automation in a low-risk way.
Conclusion: Share Smarter, Act Faster
Newsletter automation improves how your team shares and uses market insights. It removes manual work and creates better alignment. Our test proved it works. The process is fast, scalable, and relevant. That is why we test early—and build what solves real problems.
Let Us Know If This Would Help You
We are exploring newsletter automation as part of InsightSync. Want to try it? Have feedback? Contact Us.
