InsightSync Demo
Understand your target accounts along their buyer journey
InsightSync is an Account-based marketing measurement setup that brings your CRM, LinkedIn and website data together at the account level. See which accounts you reach, which ones engage, where buying signals appear, and where Marketing and Sales should act.
Target Accounts
Target Accounts
Accounts with no connections
Deals
Revenue Influenced
Reached on LinkedIn
19.56%
Visited Website
14.23%
Subscribed to Newsletter
9.87%
Attended your Events
6.11%
ABM Stage
- Awareness50.8%
- Interest31.6%
- Consideration12.6%
- Decision5%
How well are you connected with your target accounts?
Marketing Influenced
- Influenced59.4%
- Not Influenced40.6%
| Company | Engagement last week | Reached on LinkedIn | Visited Website | Subscribed to Newsletter | Attended Events | Email Account Engagement | Meaningful Connections | ICP Status |
|---|---|---|---|---|---|---|---|---|
| Northline Dynamics | Interested | 5 | Tier 1 | |||||
| Pioneer Labs | Awareness | 1 | Tier 2 | |||||
| Vector Enterprises | Interested | 4 | Tier 1 | |||||
| Elevate Technologies | Awareness | 0 | Tier 3 | |||||
| Horizon Systems | Interested | 2 | Tier 2 |
Use cases
See what is happening across your target accounts
Find the accounts warming up
See at a glance which target accounts you reach with LinkedIn ads, visit your website, attend your events, subscribe to your newsletter or are already in touch with Sales. You don't have to check each tool separately.
Know when Sales should act
See which target accounts the signals are building around, what has happened so far and where it is worth Sales reaching out.
See buying committee engagement
See which contacts and roles within an account have already engaged with your company and which important people are still missing.
Prove Marketing's contribution
See in one account journey which marketing touchpoints came before a sales conversation or opportunity and how Marketing supported the account over time.
In four steps
How it works
- 1
Select your target accounts
Mark the companies you want to win as target accounts in your CRM.
- 2
Connect your marketing and sales data
Connect your CRM with platforms such as LinkedIn Campaign Manager, your website visitor identification tool and your marketing automation.
- 3
Bring the activity together
InsightSync matches the activity from the different platforms to the right account and brings it together in one account journey. It also factors in the contacts and lead scoring from your CRM.
- 4
Spot priorities and next steps
The AI scores the collected signals against your individual ABM strategy. That shows you which accounts are a priority now and what Marketing or Sales should do next. Both teams work from the same information.
- 1
Select your target accounts
Mark the companies you want to win as target accounts in your CRM.
- 2
Connect your marketing and sales data
Connect your CRM with platforms such as LinkedIn Campaign Manager, your website visitor identification tool and your marketing automation.
- 3
Bring the activity together
InsightSync matches the activity from the different platforms to the right account and brings it together in one account journey. It also factors in the contacts and lead scoring from your CRM.
- 4
Spot priorities and next steps
The AI scores the collected signals against your individual ABM strategy. That shows you which accounts are a priority now and what Marketing or Sales should do next. Both teams work from the same information.
Get your demo access
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